What Kind of Coffee Machine is Suitable for Convenience Stores?
Coffee and tea, as the more and more popular products among the ready-made drinks in recent years, have obvious characteristics in channel distribution. Coffee shops have grabbed nearly half of the market share of the ready-made coffee market. Office workers' demand for coffee and people's pursuit of fashion continue to increase, and they are inseparable from office buildings. Freshly ground coffee services are already available in major convenience stores within 300 meters.
Studies have shown that consumers have very different coffee consumption habits in convenience stores and coffee shops. Since the price of convenience store coffee is only 1/3 of chain coffee shops, it is more attractive to office workers who work hard for their careers. From the point of view of purchase time, the peak period of convenience store coffee is between breakfast time and morning time, and it is the main consumption purpose to bring it to the workplace or drink it directly on the road. Consumers have a clear demand for coffee in convenience stores, hoping to use coffee to wake up their tired body and mind in the morning.
Therefore, convenience stores can rely on the advantages of stores and prices to provide more convenient freshly ground coffee to attract customers. At the same time, to improve the quality of coffee, make consumers feel that the value for money is better, and can better establish their own brand. Due to the small and fast characteristics of convenience stores, all major convenience stores are focusing on all kinds of fully automatic coffee machines. Why do convenience stores choose the fully automatic coffee maker? What's so special about a fully automatic coffee machine?
Ⅱ. The advantages of the fully automatic coffee maker
With a fully automatic coffee machine, you can make any coffee you want, from espresso, American coffee to cappuccino, latte, latte macchiato, and even milk chocolate and chocolate Yato. Just press a button, you can enjoy your favorite coffee drink, with reliable top quality.
1. Easy to operate, coffee can be made with one button
Semi-automatic coffee machines have high requirements for operating skills, but convenience store staff are difficult to meet the requirements and need to be trained. Training the staff, or even hiring a barista in order to add freshly ground coffee, will lead to excessive costs. The convenience store coffee machine is easy to operate, basically without training, it can be operated by hand, and coffee can be made at the touch of a button.
2. The production time of freshly ground coffee is short, so there is no need to wait for a long time
The semi-automatic coffee machine takes a long time to make coffee, and users do not want to spend much time waiting for coffee. The production time of the fully automatic coffee machine is relatively short, and guests do not need to wait. It is suitable for convenience stores with a lot of people. And there is a good potential market with the coffee machine for retail shop.
3. Low cost and convenient cleaning
The fully automatic coffee machine has a self-cleaning function and is easy to maintain, which is very beneficial for shops or offices where there is no special person to clean and maintain the coffee machine frequently.
As consumers gradually develop the habit of drinking coffee, convenience store coffee will usher in more room for development. What kind of spark will the convenience store and the fully automatic coffee machine create? And what is the future development of convenience stores entering the freshly ground coffee market? Everything is worth the wait.